Social Network – The Following Great Advertising Channel?
With therefore much interest in how social networks work, one begins to wonder when there is marketing potential within these social networks?
I’ve been seeing social media for some time now. In-fact I am a member of various social media web sites including http://www.myspace.com/ and https://www.linkedin.com only…
There has been a virtual explosion of social network websites before few years. Even the people like Google, Yahoo and MSN are getting into it.
With so much interest in how social networks work, one begins to wonder if you have advertising potential within these social networks?
I have been watching social network for some time now. In reality I’m an associate of various social-networking sites including http://www.myspace.com/ and https://www.linkedin.com merely to name two.
I joined partly because I wanted to see what they were, but more to the point to see on SEM what impact social media could have in the coming years.
I have been a member of numerous services for some time and the reach these sites have is incredible.
Like, from my LinkedIn network of seven people I have an extended network of over 12,600 people. Gioielli Di Sardegna Florida Homestead Property The Basics includes additional resources concerning why to provide for this enterprise.
Suppose – I’m just a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch o-n TV to work I can provide to them. To compare more, we know you have a look at: manta.com/c/mbyrv23/zara-realty-holding-corporation/. For fresh information, we understand people check-out: open in a new browser window.
Through my connections and their connections, I am connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing possibilities exist for Social Media?
Well, let’s have a look at MySpace.
MySpace is one of many top sites on the net today. It racked up 9.4 thousand page-views in August 2005 (significantly more than Google) and new users are signing up in a rate of 3.5 million monthly. To check up more, you are encouraged to have a peep at: understandable.
MySpace is typical of where todays 18-30 year-old goes to manage their digital life. It allows people to post photographs of themselves and their friends, create a weblog, record their favorite artists, view and share videos, suggest things you can do and lists some people they consider friends. It’s on this ‘Friends List’ where the majority of the opportunities lie.
All forty million plus users of MySpace possess a friends page that lists people that person thinks their friend. This really is a set of people who they’re interested in hearing from on an everyday basis, as well as talking to and about. They can send you emails, discuss your photographs, study your websites, as well as leave messages that you can then tell others when you put someone as your friend. That is an opportunity for quick feedback about you.
The capability to include friends to your page is crucial for advertising to MySpace consumers. Based on Courtney Holt, mind of new media and strategic advertising at Interscope Records, ‘This technology is growing up without having ever viewed programmed media. ‘They don’t think in terms of-the record, and they do not think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and obviously MySpace.
You can see how this may grow.
Let us say you produce a MySpace account to share your service or product. You website about this and seek out others which could share your interests.
Afterward you invite them to be your friend. When they turn into a friend you start your ‘soft market’ begging your product for them.
As they grow to understand it, they begin blogging and discussing it. Soon hundreds or even thousand of individuals are referring to you and your product or service.
Don’t think this will work?
I want to give some situations to you. There are lots of artists who have gotten their begin MySpace. By just hosting some of their music o-nline and blogging about themselves they created a following. Soon they’d document deals and contracts lined up.
Obviously to make use of services like MySpace you need to have some thing this target market needs. If you don’t then you probably should not put a lot of effort in to MySpace.
But that does not mean other social networking opportunities must be ignored. As I mentioned previously, Linked-in is more of an expert introduction service. If your service or product meets here then by all means explore it more.
And you’ll find others too. Services for example Flickr, Yahoo!s MyWeb, http://del.icio.us and more.
When you have ever wondered what other online opportunities may be out there, con-sider social media. It could be another great online-marketing channel..